Heineken Rugby

Project Details

Client:Heineken Ireland
Link:Not Available
Skills:Information Architecture, UX Design, UX Development

Heineken are keen sponsors of rugby throughout Europe which is evident with their sponsoring of the Heineken Cup tournament. As the brand has such close ties with the sport they required this relationship to be equally conveyed online as much as offline.

To do this a rugby web portal and iPhone app were developed. The rugby portal was designed to provides fans with a host of information, news and features to enhance their rugby experience. The features the site included were:

– Live Match Tracker (with Audio Commentary)
– Road to the Final Prediction Game
– Where to Go (Stadium, Bar & Location Finder)
– Fixtures & Results
– Rugby Blog by Donal Lenihan
– News
– Video Gallery

The iPhone App contained most of the items listed above but was primarily focused on bringing the coverage of Heineken Cup and Rugby Word Cup matches to fans where ever they were.