Client:Irish Distillers Ltd.
Skills:Information Architecture, UX Design, UX Development
The Powers Whiskey global brand site provides the platform to promote one of Irish Distillers Limited most popular products. The sites style follows the brands look and feel and provides a details about the Powers products, how they should be enjoyed and the history of Powers the product and the family behind it.
The site is built on an enterprise CMS that allows the management of multiple versions of the site across many different languages. Each localised version can be managed by an editor and then these changes are pushed into a workflow to be approved by a publisher.
The website hosted the Snugs campaign which was a huge success for the brand and proved that a brand targeted at an older generation can leverage the web to promote their brand.