Client:Sony Ireland
Agency:CKSK
Year:2010
Link:Not Available
Skills:Information Architecture, UX Design
Kit out your Kip provided a unique opportunity to fans of the Sony Playstation Ireland page to win a hamper of goodies to improve their poor excuse for a games room. The campaign was a Facebook application that lived on the brands Facebook page. All fans had the chance to submit a photo and details of their games room. These could then be voted on by the public and the top entries were shortlisted and a winner was chosen by the judging panel.
The application was designed to engage Playstation fans and give them a chance to win a load of Sony goodies. After the competition the number of fans the Sony Playstation Ireland page had grown significantly.