Vhi – One Plan Sport

Project Details

Client:Vhi Healtcare
Link:Not Available
Skills:Information Architecture, UX Design

One Plan Sport is Ireland first ever sports health insurance plan. The plan is designed to meet the needs of all types of athlete and is available only through Vhi Healthcare. For the launch of the of the plan Vhi created the Team Up & Win campaign.

The campaign involved the creation of a dream team using your Facebook friends as the players on your team. Each position on the team was a different skill and had unique qualities. The user was asked to link the each position to the friend they felt was best suited. After choosing a full team the they were then asked to answer a simple question. All players (friends) were then notified via Facebook spreading the word of One Plan Sport.