Client:Zurich Insurance PLC
Agency:System Dynamics
Year:2012 to 2014
Link:zurichinsurance.ie
Skills:Information Architecture, UX Design, UX Development
I was asked to help Zurich Insurance redesign both their customer facing and brokers systems to improve the user experience and increase conversion rates. Improvements were applied to their Motor, Home, Farm and broker systems that lead to increases in conversions by up to 30%.