Client:Heineken International
Agency:CKSK
Year:2011
Link:Not Available
Skills:Information Architecture, UX Design, UX Development
Strongbow Gold is a global brand site that promotes the Strongbow Gold brand across a number of countries. The site is both functionally and visually complex making the build a unique challenge.
To convey the concept of the products high quality we chose to use high quality composite images that reflect Strongbow Gold. To ensure that this imagery had life and was interactive we used a parallax effect to create the sense of depth in landscape image used on the site. The parallax was created with a combination of multiple image layered on top of each other that move in a way to show depth in the landscape. The use of the parallax effect was also use for the content pages, these pages were loaded over the landscape and the content of each page was layered.